Work Philosophy

What does it take for genius to come alive?

If you’re here, you’re likely a founder, executive, investor, or researcher. There is genius dormant within your business, product, invention or idea. That’s where I come in.

Oh, genius. It is not a thing of books. It lives in pre-commercialized inventions, in pre-seed business visions, in products that have yet to find market fit, and in people that continually refine their Ikigai. Genius lives within you and me. Whether that genius has the opportunity to bring its light to day is another story entirely.

To the extent I can choose, I dedicate my work to the process of bringing businesses, products and people (back) to life. My talent is in understanding and simplifying complexity, then communicating it to you and others. I bring that skill to venture formation, leadership, marketing, and product commercialization. I believe products and business can be vehicles for delivering value to people in real ways, and I work purposefully towards that aim.

Thank you for being here.

Cristina

Meet Cristina

Explore Services