I work to be in service of the activation of aliveness. That process — of bringing businesses, products and people (back) to life — serves as the north star guiding me through the panoply of my work and life experiences. I’ve founded two venture-backed mental & brain health businesses, launched products for Google and led marketing at the pioneering mental wellness company Headspace. I hold a B.A. in Sociology from Yale University but consider other experiences in my journeys just as formative to my mental conditioning.

Today, I coach, consult and advise for startup founders, VC firms, and wellness businesses. I predominantly work with women leaders interested in leveraging business to create more authenticity and wellness in the world. I help them align with their desires, make their ideas real, intertwine data with intuition, evolve their identities, and buck how the startup game “should” be played. Business-building is often a portal into the heroine’s journey. I simply guide, having already been down that way.

My services span coaching, fractional founder projects, marketing, and more. Explore the services I offer today here. I’ll likely be most helpful to you as a coach, consultant or advisor if you need help bringing something to life — a new venture, a stagnant company, a marketing initiative, or a new product. Or, if you’re a founder committed to growing your venture from a place of sovereign power, soul-aligned purpose, and unapologetic vitality.

In parallel with business pursuits, I’m deeply immersed in the study of dance and movement arts. I find embodiment practices to be potent teachers that strengthen our abilities to create and lead authentically in the world. Within movement, I re-center myself in my own sovereignty, explore the potency of masculine and feminine powers, listen to what my emotional messengers need me to hear, and expand the borders of who Cristina thinks she is.

My personal commitment to wellness emerged from my desire to neutralize time and again after physical injuries, psychological traumas and mental challenges. I have experienced chapters with anxiety, depression, multiple concussions, sexual assaults, trauma, burnout and heartbreak. We all have our versions of these challenges. In allowing them to serve me as the great teachers they are, I now find purpose in supporting others through them in empowering ways. Integrating these experiences required I root deeper into my own purpose, learn to better care for my human vessel, and find outlets in entrepreneurial and artistic creation.

I share regularly on LinkedIn, Substack, and Instagram, as well as my newsletter “Notes from the Arena” (links below). My own wellness & healing journey continues to inspire my business pursuits, which you’ll see come to life across my online content. If you are interested in my perspectives around wellness, entrepreneurship, and the evolution of power in leadership, I sense you’ll gain value out of them. I aspire to transparently and continually story-tell my experience as a working woman in the world navigating the frontiers of life with a commitment to Courage, Truth, and Creation.

Thank you for being here.

- C