Best for: Venture capital studios, Private equity search firms, and University Tech Transfer offices interested in concepting new ventures thoroughly so that they can diligently evaluate upside potential and downside risk. Great work here results in the validation OR invalidation of concepts before larger investments in financing, staffing or operational scale-up.

Service areas:

Fractional Founder/CEO
Visioning, Strategy & Positioning
Venture Concept Refinement
Market & Consumer Research
LLC & Corporate Venture Formation
Financing Enablement Materials (Pitch Decks, Vision Videos)

Industries:

Consumer: Apps, Health & Wellness, CPG
Enterprise: Fintech, SaaS, Biotech
Academia: Health applications, AI/ML

Best for:
Series A to C startups in need of a marketing leadership tune-up and strategic support growing rapidly pre-raise, launching a new product or expanding into a new market.

Typical Projects:
Fractional Marketing Leadership
Product Marketing Strategy
Go-to-market Strategy

Industries:

Consumer Tech
Health & Wellness
Brain & Mental Health
Enterprise: Fintech & SaaS

Best for: Doctors, Academics, Tech Transfer Offices, and Innovation Departments within large corporations. I endearingly call you the “deep nerds”. You’re experts in possession of I.P. with health, wellness, or tech applications in the market, but you need a business leader to help you turn the I.P. into ideas for products, businesses, or services with commercial potential.

Typical Services:

1:1 Strategic conversations
Business Visioning & Strategy
Product Visioning & Concepting
Market Research, Sizing & Positioning
Consumer Identification & (in)Validation Research
Product Vision Decks
Business Pitch Decks

Industries:

Assistive & Robotic Interfacing Technologies
Brain & Mental Health applications
Novel Nutraceuticals & Supplement Ingredients
AI, ML, and NLP applications

Best for: Early stage startup leaders (Pre-Seed to Series A) with ambiguous scope definition, in need of support navigating specialty areas.

Typical Projects:

1:1 Strategic Consulting & Coaching Calls
Investor Connections

Specialty Areas:

Early-Stage Female Founder Coaching
Brain & Mental Health Venture Ecosystem
Pre-Seed and Seed-Stage Fundraising