Best for: Solo or first-time founders, Venture studios, and University Tech Transfer offices.

Service areas:

Fractional Founder - CEO, COO, CMO, CPO
Visioning, Strategy & Positioning
Product-Market Fit
LLC & Corporate Venture Formation
Fundraising Assets & Processes (Pitch Decks)

Industry Specializations:

Consumer tech products: Apps & AI
Health & Wellness B2B & B2C, especially mental & brain health
Direct to consumer CPG

Best for: Early stage startup leaders (Pre-Seed to Series A) with ambiguous scope definition, in need of support navigating specialty areas.

Typical Projects:

Weekly 60 minute coaching calls blending business and personal topics. 3 or 6 month commitment.

Specialty Areas:

Early-Stage Female Founder Coaching
Brain & Mental Health Venture Ecosystem
Pre-Seed and Seed-Stage Fundraising

Best for:
Series A to C startups in need of visioning and documenting marketing strategy. This typically happens immediately pre- or post-raise, in preparation for launching a new product or expanding into a new market.

Typical Projects:
Fractional Marketing Leadership
Product Marketing Strategy
Go-to-market & Launch Strategy

Industry Specializations:

Consumer Tech & AI
Health & Wellness B2B & B2C
Brain & Mental Health

Best for: Doctors, Academics, Tech Transfer Offices, and Innovation Departments within large corporations. I endearingly call you the “deep nerds”. You’re experts in possession of I.P. with health, wellness, or tech applications in the market, but you need a business leader to help you turn the I.P. into ideas for products, businesses, or services with commercial potential.

Typical Services:

1:1 Strategic conversations
Business Visioning & Strategy
Product Visioning & Concepting
Market Research, Sizing & Positioning
Consumer Identification & (in)Validation Research
Product Vision Decks
Business Pitch Decks

Industries:

Assistive & Robotic Interfacing Technologies
Brain & Mental Health applications
Novel Nutraceuticals & Supplement Ingredients
AI, ML, and NLP applications

Best for: Organizations interested in hosting events targeting startup founders, the wellness market, mental health advocacy, and women leaders.

Typical Projects:

Custom - public speaking, panels, and workshops